2017 DESIGN TREND: GREENIFY

Pantone colour of the year

“Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.” PANTONE, 2017

 

IN FASHION:

INTERIOR DESIGN  

TEXTILES & BACKGROUNDS

 

 

 

MATERIAL DESIGN: 

INCORPORATING PLANTS MORE INTO OUR INDOOR LIVES BECOMES A GROWING TREND 

“2017 will see a rise in manipulating the natural world to bring it into the urban home – plants in concrete structures, botanic wallpaper and harvesting waste to produce furniture.” Digital Arts Online, 2017

 

ON THE DIGITAL FRONT: WEB & PRINT 

Last year grand images become sprinkled this year with more enclosed, green-filled images. Stock photo trends show a shift in focus towards green backgrounds rather than vistas. 

“The photos taken behind people in front of stunning landscapes are slowly going by the wayside. Images of people with plants create a similar natural aesthetic. Dark, leafy greens are a perfect backdrop for individuals.” Stock Photography Trends, Web Acsender, 2017

In line with Pantone's colour of the year, hints of green plants & green tones continue to appear across web sites.