As part of an effort to stop the public from flushing disinfectant wipes and other non-poop, pee, blood stuff, I created the concept for a series of ads for the Capital Regional District, along with the CRD Environmental Services department. These ads were shown as movie theatre posters & mirror stickers, traditional ads, web ads and YouTube pre-roll.
The creative inspiration for this ad was to play with the idea that people often like to draw with marker in public toilet stall, so the text here is illustrated in a marker style.
The base image was chosen after looking at hundreds of toilets on stock (I can tell you WAY too much about toilets now! For example, did you know that the curving pipe shape at the side of some toilets make some people uncomfortable?) and then applying the illustrations with Procreate on the iPad with an Apple Pencil. Later, the procreate images were traced in illustrator to turn them into vector images, so that we could work with infinite scalability but still keep that sketchy style.
Awesome actor Sean Tabares gave his voice to the pre-roll! He’s the best. IG @seantabares
I’m grateful the CRD gave me the creative room to play with different media, including this hand-animation using Procreate. This was part of an instagram story.
What it looks like to work in onion layers in Procreate animation mode (below).
